Binance Coin (BNB), the native cryptocurrency of the Binance blockchain, has officially entered a new price discovery phase, recently reaching an all-time high of $774 late Tuesday.
This significant milestone reflects a broader trend in the cryptocurrency market, where attention has shifted from Bitcoin (BTC) to altcoins like BNB and XRP, both of which have demonstrated impressive price movements over the past 48 hours.
After a prolonged consolidation period between $430 and $600 from September to early November, BNB has surged nearly 25% in just the past two weeks.
This increase is part of a capital rotation within the market, drawing investor interest toward cryptocurrencies such as Binance Coin. The token’s breakout above the critical resistance level of $658 marks a pivotal moment, indicating increased buying demand and renewed market confidence.
Year-to-date, BNB has delivered remarkable gains of 235%, especially following a significant downturn earlier in 2023 when the token fell to around $203.
This decline was largely attributed to regulatory challenges faced by Binance, including charges of money laundering against the company and its former CEO, Changpeng Zhao (CZ), which ultimately led to CZ stepping down.
Although trading volumes on the exchange dropped in response, optimism has resurfaced, particularly with anticipated regulatory changes under the incoming administration of Donald Trump in 2025.
In addition, the current US Securities and Exchange Commission (SEC) chair Gary Gensler, has recently announced its departure effective on January 20, coinciding with Donald Trump’s presidential inauguration.
This could pave the way not only for further capital injection into the Binance Coin, but also open a range of new investment vehicles such as the surging crypto exchange-traded fund (ETF) market led by Bitcoin and Ethereum (ETH).
BNB’s market cap has surged in tandem with its price, reaching approximately $93 billion before the recent 17% price increase, which pushed its market cap to over $112 billion.
This price action has been accompanied by a notable increase in trading volume, which rose 14% in the last 24 hours, totaling just over $5 billion, according to CoinGecko data.
These developments have contributed to a strong upward trend, positioning BNB closer to the $800 milestone. However, investor behavior, particularly potential profit-taking, and the maintenance of key support levels will be crucial in determining the token’s trajectory moving forward.
Crypto analyst Ali Martinez previously highlighted a critical price point, suggesting that a weekly close above $662 could set BNB up for a significant move towards $1,630.
Interestingly, Binance Coin closed the past week just above this mark at $663, which implies a further surge of approximately 110%, which would represent a major milestone for the token in the coming months.
For BNB to maintain this optimistic outlook, it will be essential for the token to consolidate around current trading levels, particularly near the last demand zone at $660.
Although this support level is below the current price of $773, it remains a crucial area for sustaining momentum and facilitating potential future gains for Binance Coin.
Featured image from DALL-E, chart from TradingView.com